30
Jun

UNION NAMED AGENCY OF THE YEAR 2015 AT MARKETING AWARDS

The Union was delighted to be named The Marketing Society Scotland’s ‘Agency of the Year 2015’ at the Marketing Star Awards. The award was made at a packed dinner in Glasgow, with around 500 industry guests present.

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20
May

UNION APPOINTED BY VISITSCOTLAND FOR GLOBAL BRAND BRIEF

We’re delighted to report that VisitScotland has appointed The Union for a new global brand brief. It’s the first time a single creative approach for all markets has been adopted. The campaign will promote Scotland as a tourism destination to all VisitScotland’s key markets, which includes the UK, Europe and USA, The new brief is to create a single unifying proposition and creative idea to exploit the creative opportunities on and offline, in paid for, and earned media channels.

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2
Feb

NEW SCOTCH BEEF CAMPAIGN LAUNCHED BY QMS

BBC Masterchef: The Professionals winner Jamie Scott today launched a new campaign to promote Scotch Beef PGI – recently named Scotland’s favourite food. Jamie, joined staff at The Macallan distillery in Speyside to raise a glass of one of world’s most iconic Scotch whiskies to the success of the campaign, which aims to very clearly differentiate Scotch Beef.

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9
Jan

NEW TV CAMPAIGN TO PROMOTE FINANCIAL HEALTH SERVICE

The Union’s new TV ad for the Scottish Government’s Scottish Financial Health Service has just launched. The service is a new online portal that provides a gateway to financial help and advice to people living in Scotland. A website where users can access the information and support they need, no matter their financial issues.

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20
Nov

PLACE2BE FILM PREMIERED AT KENSINGTON PALACE EVENT

The Union’s new film for leading schools mental health charity Place2Be was premiered last night at Kensington Palace with the Duchess of Cambridge in attendance.

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15
Oct

UNION SWEEPS THE BOARD AT SCOTTISH CREATIVE AWARDS

The Union were crowned top creative agency in Scotland at the 2014 Scottish Creative Awards at the annual event in Glasgow. Winning 11 awards for a range of clients, together with 3 commendations, the agency was recognised for creative excellence across several marketing disciplines.

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23
Dec

UNION’S LIVE YOU TUBE CHRISTMAS BROADCAST

The Union Group screened a live performance of “Merry Christmas Everyone” to wish all clients, suppliers and friends the very best for 2013 Christmas and 2014 New Year. The performance followed weeks of planning and choir practice, as well as hire of snow-machines and various special props.

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8
Aug

UNION DIRECT LAUNCH VISITSCOTLAND CRM CAMPAIGN

Union Direct’s CRM campaign for VisitScotland has just been launched. It promotes the range of things to see and do in Scotland this coming autumn and winter.

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8
Nov

UNION CONNECT HELP WEIR GROUP AT ADIPEC EXHIBITION IN ABU DHABI

Union Connect, the sales promotion and field marketing arm of The Union, have designed and built the sales stand for leading Scottish pump and valve business Weir Group in Abu Dhabi at the recent ADIPEC Exhibition.

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8
Dec

BUSINESS STREAM APPOINTS UNION DIRECT

Business Stream, a wholly-owned subsidiary of Scottish Water, has appoints Union Direct to handle all its direct marketing requirements. Union Direct has been asked to build engagement with the business audience in Scotland together with any appropriate internal communications associated with this work.

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8
Oct

UNION SWEEPS BOARD AT 2011 CREATIVE AWARDS

The Union had a great night at the 2011 Scottish Creative Awards, winning 10 awards and 3 commendations to round off a great evening for the agency.

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8
Jul

UNION LAUNCHES NEW SUMMER SALE TV FOR STERLING FURNITURE

The Union launched a new TV commercial for Sterling Furniture, Scotland’s biggest independent furniture retailer, with stores all over Scotland.

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9
Oct

THE UNION HELPS LAUNCH £100,000 DALMORE MALT WHISKY

The first bottle of whisky in the world to break the six figure price barrier was revealed today by The Dalmore distillery, which has sold two bottles for £100,000 each. With packaging designed by The Union, The Dalmore 64 year-old Trinitas was acquired by a luxury whisky lover in the US and a renowned whisky investor in the UK.

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1
Apr

UNION RETAINS TOP BILLINGS SLOT IN SCOTLAND FOR FOURTH YEAR

Campaign Magazine’s analysis of advertising spend in 2009, researched by Neilsen, has shown that The Union has retained its No.1 position in Scotland for the fourth year in a row, with advertising billings of £18.4 million.

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18
Mar

UNION DIRECT AND VISITSCOTLAND TRIUMPH AT THE TRAVEL MARKETING AWARDS

Union Direct have won a prestigious UK Travel Marketing Award in London this week. The awards, organised by the Chartered Institute of Marketing, celebrate the effectiveness of marketing in the travel and tourism sector each year. Union Direct won the Direct Marketing category for its work on VisitScotland; for the ‘Winter White’ promotion.

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3
Mar

HISTORIC SCOTLAND LAUNCHES MARKETING CAMPAIGN TO PROMOTE MEMBERSHIPS

Following the success of its 2009 ‘Make Your Own History’ marketing campaign – which resulted in membership levels reaching an all-time high – Historic Scotland is launching its latest major drive to encourage Scots to make the most of their country’s rich heritage.

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7
Dec

NEW AZENDI CAMPAIGN BY UNION LEEDS

The Union in Leeds has created an new national poster campaign for the national jewellery retailer Azendi. The posters will appear across key UK cities to support Azendi’s retail outlets, in the run up to the busy Christmas period.

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2
Aug

THE UNION RE-APPOINTED TO HANDLE ORGAN DONATION ADVERTISING

The Scottish Government has reappointed The Union to handle its Organ Donation advertising. The Scottish Government has set a target to double the amount of registered organ donors in Scotland in the next five years. The Union has worked on the campaign for the last three years, producing the award-winning ‘Kill Jill’ campaign which secured an IPA Effectiveness Gold.

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14
Feb

UNION CONNECT ROLL OUT ‘THE RIDERZ’ FOR CYCLING SCOTLAND

Union Connect has developed a field marketing and experiential concept for Cycling Scotland – creating a group of stunt cyclists, the ‘Riderz’, to visit Scottish primary schools encouraging young children to cycle to school.

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2
Dec

UNION CREATE NEW TV AD FOR HOMECOMING SCOTLAND

The Union has created a new 60 second TV spot for Homecoming Scotland 2009, the nation-wide tourism event planned for 2009. Homecoming Scotland will feature over 200 events throughout the year, aimed at both the international tourism market and domestic Scots.

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7
May

THE UNION IS SMOTHERED WITH ROSES AWARDS

The Union took pole position at the 2008 Roses Awards, the Manchester-based advertising competition for UK regional agencies. By winning 7 Golds, 4 Silvers and 1 Bronze, together with the Chairman’s Award and the Client of the Year, the agency dominated proceedings on the evening and demonstrated an unmatched depth and breadth of creative output.

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7
Feb

THE UNION RETAINS THE HISTORIC SCOTLAND ACCOUNT

The Union has retained the sought after Historic Scotland advertising account after a tender on the Scottish Executive roster. The Union has created award-winning work for the body, which looks after Scotland’s built heritage, including Edinburgh Castle and Stirling Castle.

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7
Oct

NEW TV COMMERCIAL FOR UNIVERSITY OF TEESSIDE

The Union in Leeds has launched a new TV ad for the University of Teesside, to encourage student recruitment. Clive Goldstein, Managing Director of The Union in Leeds, said: “We look forward to seeing some positive results from this latest phase of our work.

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7
Aug

UNION CELEBRATES 10th BIRTHDAY

The Union celebrated its 10th anniversary in business with a party. Held at the agency’s offices in Inverleith Terrace, 250 guests enjoyed an evening of entertainment and food, as the offices were converted into a nightclub for the event.

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7
Feb

NEW CAMPAIGN FOR CAREERS SCOTLAND

The Union has created a new campaign for Careers Scotland, the public body tasked with helping people get back into work. The TV advertising breaks on STV, Channel 4 and Five this week.

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8
May

UNION LAUNCHES THROUGH-THE-LINE CAMPAIGN FOR PROJECT SCOTLAND

The Union Group has developed a 360° marketing campaign for Project Scotland, a new volunteering brand for young people. Project Scotland offers young people totally new full-time volunteering experiences and provides an allowance to enable them to get involved. The new organisation acts as a portal through which young people will access hundreds of opportunities to make real changes in their communities and elsewhere in Scotland.

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3
May

UNION WINS A BOUQUET OF ROSES

The Union has consolidated its position as the UK’s leading regional creative agency at the Roses Advertising awards in Manchester last night. In total the agency won 13 awards, including 6 golds. The Union’s total haul means it tops the table out of over 20 Scottish and English agencies.

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2
Nov

UNION EVOKES GOLDEN AGE OF TRAVEL FOR SCOTTISH & NEWCASTLE INTERNATIONAL

The Union has launched a new global press and direct marketing campaign for Scottish & Newcastle International. Briefed earlier this year to develop a campaign to increase the profile of S&N in the international travel retail arena, The Union has created a series of iconic images that mimic the timeless travel posters of the 1920s and 30s.

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1
Aug

THE UNION AND NU MEDIA SECURE PLACE ON SCOTTISH EXECUTIVE ROSTER

The Union has been successful in securing its place on the Scottish Executive creative agency roster after a major contract review by the Scottish Executive. For the first time, a creative agency roster will handle the advertising requirements of Historic Scotland, NHS24, Quality Meat Scotland, Scottish Enterprise, Scottish Executive and VisitScotland.

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1
Dec

UNION SUCCESS AT EPICA AWARDS

The Union has scooped two awards at this year’s Epica Awards, the prestigious awards scheme which judges the cream of European advertising. The international panel of judges picked two of The Union’s campaigns for special praise. The Lothian and Borders Fire Brigade “Are you dead?” was a Finalist in the Public Services category, coming 8th out of 148 print campaigns entered.

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2
Oct

UNION TRIUMPHS AT SCOTTISH ADVERTISING AWARDS

The Union was crowned Scotland’s most creative agency at the 2003 Scottish Advertising Awards this month. Scooping 9 Awards and 7 Commendations The Union topped the awards table for the third time in four years. The Union’s work for Lothian and Borders Fire Brigade, the National Galleries of Scotland, the charity Human Writes and The Scottish IPA won the lion’s share of the awards.

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1
Oct

£6 MILLION OF NEW BUSINESS WINS GIVE UNION CONFIDENCE IN FUTURE

The Union Advertising Agency in Edinburgh welcomes a series of new client wins which will substantially reduce the effects of the impending departure of the £8 million Intelligent Finance account. The Union, which has over the last three years become Scotland’s most creative advertising agency, and scooped five Scottish IPA Effectiveness Awards this year, has recently won several substantial new assignments from a range of clients. These are worth in excess of £6 million in billings and include work from Scottish Executive, Sterling Furniture Group, Whyte & Mackay and James Hardie (a US building products company).

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7
Dec

ASA REJECTS OLYMPIAN ADVERTISING COMPLAINT

The ASA has rejected several complaints raised objections to advertising by Olympian Pine Furniture in Glasgow, claiming that posters caused widespread and serious offence. The posters, created by The Union, featured leather sofas and invited Vegans to ”look away now”.

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7
Oct

UNION IS NO.1 AGAIN

The Union reclaimed the title of Scotland’s most creative agency for the second time, after topping the creative league in 2000. The Union won 10 awards and 3 commendations at the annual Scottish Advertising Awards.

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4
Oct

UNION MOVES INTO A NEW HOME

The Union has moved from its offices in Rodney Street, where it has been based since 1997. The agency has purchased new offices in Inverleith Terrace – a church building previously owned by the Church of Scotland. The new offices will be filled with over 60 staff from The Union, plus the direct marketing and internet divisions of the business.

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3
Aug

UNION WINS ROSTER SPOT WITH SCOTTISH EXECUTIVE

The Union has won a coveted place on The Scottish Executive’s advertising agency roster. It will now be one of three agencies working across a range of the Executive’s campaigns. The communication department at The Scottish Executive is responsible for many high profile and challenging campaigns such as Domestic Abuse, Drug Awareness, Alcohol Abuse, Road Safety, Flu Immunization and Organ Donation.

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1
May

UNION’S WORK FOR BAXTERS SCOOPS THREE AWARDS

The Union’s press campaign for Baxter’s fresh soup won top honours at The UK Roses in Manchester this month. The campaign won Best Consumer Press Campaign, Best Consumer Press Advertisement and Best National Press Advertisement. The Union also picked up three awards for its work on Fife Council (Best Radio Campaign), s1homes.com (Best Regional Press Advertisement) and Stortext (Best Business-to Business Direct Mail).

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1
Oct

SCOTS HUNK TO BEEF UP MEAT SALES

The Union have produced two new TV commercials for Specially Selected Scotch Beef. The Scottish farming industry has had a torrid time over recent months and the new campaign aims to restore faith in Scottish meat, highlighting the outstanding quality standards which the Specially Selected assurance scheme represent. The humorous ads feature “Glen”, a strapping, healthy, kilted Scotsman representing Specially Selected Scotch as he strides through his beautiful, natural Scottish Highland environment.

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7
Sep

UNION RETAINS SEACAT ACCOUNT

As part of an agency rationalisation, parent company Sea Containers put both the SeaCat and Isle of Man Steam Packet advertising accounts out to review. The Union as incumbent on the SeaCat business has been successful and consequently will now run the Isle of Man Steam Packet business.

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7
Jul

IPA EFFECTIVENESS AWARDS SUCCESS

The Union picked up four awards at the 2001 Scottish IPA Effectiveness Awards, winning for Baxters, ScotRail, Miller Homes and Ardbeg Malt whisky.

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2
Jun

UNION LAUNCHES IN LEEDS

The Union will be opening a new agency in Leeds within the next few months. The agency will be headed by Clive Goldstein who is currently Head of Advertising and an Associate Partner at Poulter Partners, Yorkshire’s biggest agency. He is responsible for all advertising clients including Redrow Homes, Jeyes, Meadowhall and Wm. Morrison Supermarkets.

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7
May

TOYS COME ALIVE IN NEW VELUX TV AD

The new TV campaign for Velux, the world leading roof window brand, has been aired in the UK. Created by The Union, the campaign will run across Europe. The ad features a set of toys that come to life in a dusty old attic, and provide the inspiration for a loft conversion.

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1
Dec

INTELLIGENT FINANCE LAUNCHES IF.COM

Intelligent Finance completed its launch when its website, www.if.com, went live on 30 November 2000. This new telenet service means customers now have the choice of conducting all their banking over e-mail, telephone and internet, whilst being able to access balance information on WAP mobiles.

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2
Nov

UNION DEVELOPS SMG’S NEW INTERNET BUSINESS

SMG’s new internet business, s1, has appointed The Union following a three-way pitch to develop the launch campaigns for s1 brands. The s1 range of websites will target internet users in Scotland. First to launch will be s1jobs, a recruitment website, with a multi-media campaign scheduled to commence January 2001.

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7
Oct

UNION JOINS WORLDWIDE NETWORK

The Union has been accepted to join the world’s largest independent network of agencies, Worldwide Partners, Inc. The network has offices in over 50 countries and includes high profile agencies such as Kirshenbaum & Bond in New York and Grant/Jacoby Inc. in Chicago.

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6
Oct

THE UNION TOPS SCOTTISH CREATIVE LEAGUE

The Union Advertising Agency triumphed at the 2000 Scottish Advertising Awards. The agency won a total of 12 awards and 10 commendations at the event, which is the measure of advertising creativity in Scotland. Several of The Union’s campaigns were recognised, including work for ScotRail, Lothian Health, local Edinburgh furniture store Olympian Pine, and delicatessen Di Placido.

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1
Jan

UNION LAUNCHES DIRECT MARKETING AGENCY

The Union founding Directors have launched a new direct marketing agency – called ‘Only U’. The new agency launches having won the significant Intelligent Finance direct marketing account.

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1
Dec

UNION LANDS £15m HALIFAX BANK BRIEF

Halifax has handed the £15 million launch of its internet and telephone banking arm, Greenfield, to The Union. Jim Spowart, the Managing Director of Greenfield, said: “This is a very exciting but demanding project. It is clear that the Union has the depth of experience and creative flair to deliver.”

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7
Nov

ST ANDREWS BAY HOTEL APPOINTS UNION FOR MARKETING

The Union has been appointed to handle the brand identity development and launch marketing for the new St Andrews Bay Hotel. The new hotel will be built with two new golf courses to the south of St Andrews, and form a luxury new conference and holiday destination for the region.

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13
Jun

STANDARD LIFE BANK LAUNCHES FREESTYLE MORTGAGE WITH TV CAMPAIGN

The Union has developed a new TV and press campaign to promote Standard Life Bank’s new flexible mortgage product, the Freestyle Mortgage. The new mortgage allows overpayments, payment holidays and has no hidden charges.

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13
Oct

BAXTERS APPOINTS UNION TO ADVERTISING ACCOUNT

The Union has been appointed to handle the Baxters Soup account after a creative shoot-out against the biggest agency in the UK, AMV-BBDO. The premium soup business is still family owned an run from its base in Fochabers in Speyside.

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13
Aug

STANDARD LIFE HIRES UNION FOR TELEPHONE BANK LAUNCH

In a competitive pitch The Union has won the Standard Life Bank advertising account. Standard Life, the leading European life insurer, will be launching a new telephone bank, offering attractive savings rates and flexible mortgages.

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1
Mar

THE UNION OPENS FOR BUSINESS

The Union Advertising Agency was launched today in Edinburgh. The business is founded and backed by three former Faulds Advertising Directors, Joint Creative Directors Andrew Lindsay and Simon Scott, and Client Services Director Ian McAteer. The three leave the agency with immediate effect and have opened offices in 1 St Colme Street, Edinburgh.

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