2
Feb

NEW SCOTCH BEEF CAMPAIGN LAUNCHED BY QMS

BBC Masterchef: The Professionals winner Jamie Scott today launched a new campaign to promote Scotch Beef PGI – recently named Scotland’s favourite food. Jamie, joined staff at The Macallan distillery in Speyside to raise a glass of one of world’s most iconic Scotch whiskies to the success of the campaign, which aims to very clearly differentiate Scotch Beef.

1
Oct

SCOTS HUNK TO BEEF UP MEAT SALES

The Union have produced two new TV commercials for Specially Selected Scotch Beef. The Scottish farming industry has had a torrid time over recent months and the new campaign aims to restore faith in Scottish meat, highlighting the outstanding quality standards which the Specially Selected assurance scheme represent. The humorous ads feature “Glen”, a strapping, healthy, kilted Scotsman representing Specially Selected Scotch as he strides through his beautiful, natural Scottish Highland environment.