Archives
24
May
THE DEVIL’S IN THE DATA
When we formed Union Data a little over six months ago we had a simple goal: to drive more effective marketing for our clients by unleashing the creative power of data for the common good. An approach we call data sharpening. There couldn’t have been a better time. Client demand was high and data is a hot topic. In part because of the imminent arrival of GDPR but also because of the genuine opportunities opening up to us by the constant advances in tech. Then it happened. The Cambridge Analytica scandal. And in a moment the conversation turned from talking about the power of data to trying to work out if data was the devil.
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Nov
UNION DATA LAUNCHED TO MEET GROWING CLIENT DEMAND
Due to client demand for more data services the Union Group has decided to set up a new company focussed on more effective use of marketing data and providing technical data solutions. The new business will be called Union Data, and be based at The Union’s main offices in Edinburgh. Daniel Batey is the Managing Director role of the new Union company. Daniel was the Head of Data Planning at Union Direct for the last seven years and he was also Head of Analytics with Paragon Customer Communications in London. Ian McAteer will be Chairman and Gus Chalmers, MD of Union Direct, will join the new company’s board.
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