17
Jun

THE FUTURE OF EVENTS

There’s no escaping that the Covid-19 global pandemic has drastically shifted how we communicate with one another on both a personal and business level. Leading brands are already addressing the challenge head on. This week’s London Fashion Week, is offering a packed virtual programme, replacing catwalks with films, podcasts, live-streamed discussions and even a virtual afterparty. While Fern Cotton’s wellness festival, Happy Place, is a great example of how we can provide a festival feel even from afar, with a whole month of events!

10
Jun

PARTNERSHIP MARKETING IN A TURBULENT WORLD

Partnership Marketing is when two or more organisations, brands or bodies work together to reach their audiences with a message that creates mutually beneficial response. For example, Adidas, the German sportswear giant has set up a number of strategic partnerships to continue to reach its audiences as they change and become more eco-conscious, partnering with Parley for the Ocean to launch a range made from recycled plastic bottles and waste found in the sea.

31
Aug

HOW TO WIN FRIENDS AND ENGAGE PEOPLE

What is experiential marketing? It’s any form of marketing which targets the senses; be that sight, hearing, smell, taste or touch. An immersive interaction creates (when done well!) a unique experience between the consumer and the brand, in a relevant environment to provoke a positive and memorable impression. These ‘experiences’ can take place anywhere: at events, trade shows, in shopping malls, in the street., at exhibitions, roadshows, or pop-ups. They can be executed to support a sponsorship, a brand launch, a public sector behaviour change campaign or a competition. They often use interactive technology; such as augmented or virtual reality or gamification, to provide even deeper engagement.