The Union has been appointed to handle the Baxters Soup account after a creative shoot-out against the biggest agency in the UK, AMV-BBDO. The premium soup business is still family owned and runs from its base in Fochabers, in Speyside. The win marks a breakthrough for The Union, which has been in business for less than two years. The Baxters account win follows several new clients for the agency – including Scottish Courage Brands, Scottish Daily Mail, Atlantic Telecom and CR Smith.