25
Sep

IT’S THE WAY THAT YOU DO IT

The first piece of advice my first boss at Saatchi & Saatchi London gave me, back in the mid-80s, was that my future value to the agency lay in the quality of my relationships with my clients. Everything else was academic. After 35 years in business, I have long since realised that he was right – there is a brutal simplicity to servicing clients when providing advertising and marketing solutions. I have always remembered his words – the relationships we have with our clients are the defining factor in business success or failure.

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