The Union created a new piece of trade adverting to highlight John Smith’s sponsorship of the John Smith’s Grand National. The event is the UK’s largest single sporting event, and the deal is further evidence of S&N UK’s commitment to the UK’s number one ale. The ad is currently featuring in national licensed trade publications, and features a pint-sized jockey reaching for his John Smith’s. Nigel Pollard of Scottish Courage said, “We liked the idea immediately. It captured the right kind of humour and got straight to the point.”