Thunk
Every month we scour the deepest, brightest recesses of the web for the most insightful, provocative and innovative thinking.
Oct
22
Our thunking
Comparative advertising: A knockout blow to the competition or self-inflicted wound?
By Robbie Hurst - Planner
Every so often we’re treated to the advertising equivalent of sporting trash talk, when brands go toe to toe, calling out the other in their advertising in an attempt to […]
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Sep
22
Our thunking
Creativity isn’t an optional extra
By Gus Chalmers – Managing Director, Union Direct
Advertising has long been thought of as the canary in the coal mine. If spend is in decline, it’s often a clear harbinger of recession, as axing marketing budgets can […]
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