Aug
23

Our thunking

She’s a Barbie girl, in a PRy world

By Maddy Crowther, Senior Account Executive, The Union

Since the summer of 2022, Barbie Pink, now an official Pantone, has slowly been introduced to our social feeds, splashed across billboards and bus stops, and crept onto our supermarket […]

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What we've been reading

 

Allez Le Bleus

Via Adweek Read more >>
 

IAB Europe’s AdEx Benchmark Report

Via IAB Europe Read more >>
 

£130m giveaway

Via The Guardian Read more >>
 

Aging workforce

Via CNBC Read more >>

Jun
23

Our thunking

The Digital Day dilemma: Are we all liars now?

By Andrew Girdwood, Digital Strategist, The Union

I’m convinced we marketers are all, thankfully, liars, and the Marketing Society cemented that opinion in Glasgow earlier this month. A highlight of my marketing calendar is Digital Day, which […]

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What we've been reading

 

Profits over people

Via The Guardian Read more >>
 
 

From bad to worse

Via It's Nice That Read more >>
 

The way to Gen Z’s heart

Via Forbes Read more >>