Gus Chalmers
Managing Director, Union Direct

With over twenty years’ experience in leading UK direct marketing agencies, I was promoted to Managing Director of Union Direct in June 2007. Since then the agency has grown to become Scotland’s leading direct response agency, working across the media mix to deliver campaigns that drive sales and build relationships.
Our clients include; Black Horse Motor Finance, Business Stream, Scottish Friendly Assurance, Scottish Government, Scottish Widows, VisitScotland, Velux and Quarriers. My role is both leading the agency and helping clients develop their direct marketing and direct response strategy.
Before joining Union Direct I was a Director at WAVV Rapp Collins in Edinburgh, leading some of the agency’s largest clients.
<< Back to our peopleManagement Team

Ian McAteer
Chairman, Union Group

Michael Hart
Creative Director, The Union/Union Digital

Gus Chalmers
Managing Director, Union Direct

Louise Killough
Deputy Managing Director, Union

Sheryl Thomson
Creative Director, Union Direct

Daniel Batey
Managing Director, Union Data

Paul McDonald
Deputy Creative Director

Euan Auld
Deputy Creative Director

Emma Campbell
Deputy Managing Director, Union Direct

Sarah Rowe
Group Account Director