The Union  
 
The latest Thunking to get you thinking
 
   
 
   
 
    Thunk    
 
    Engaging deeply, treading lightly.    
 
    In this month’s THUNK we explore the experiential dilemma: how can brands successfully engage consumers in the real world while being parsimonious with their carbon footprint? Our thought-piece does some environmentally-friendly digging. We also look at AI (again), inclusivity and influencers, while enjoying a beef wellington from Donald Russell. Get tore in.

Read, like and share THUNK May now 👉

#KeepingItReal
   
 
   
 
 
 
 
 
 
 
  Experiential trends shaping events while treading lightly on the planet  
 
  By Suzy Adam – Account Manager, Union Connect

How can events remain sustainable? Suzy explores the environmental effect of brand engagement and how AR/CGI, gamification and unique photo opportunities can heighten an experience while lowering its impact.
 
 
 
 
 
 
 
 
 
 
 
Maddy recommends
 
  “In the lead-up to the American election, the U.S. will premiere its third attempt of the popular British show 'Have I Got News for You'. Traditionally, panel shows haven't found much success in America, making this adaptation an intriguing experiment. It will be interesting to see if it achieves a decisive victory or suffers a disappointing defeat.”

Maddy Crowther, Account Manager, The Union
 
 
 
 
 
  'Have I Got News for You' U.S. autumn launch  
 
 
 
 
 
 
 
 
 
  Making mealtime memories with Donald Russell  
 
  Donald Russell is an iconic Scottish brand that has been delivering award-winning meat and fine foods to homes across the UK for 50 years. To mark this half-century, we created a campaign that celebrates Donald Russell’s pivotal role in the lives of their consumers. They are not just a provider of exceptional products, but a cherished companion at many significant life events.  
 
 
 
 
 
 
   
 
 
  Our thunking  
 
 
 
Are we far, far away from a world of sustainable fashion?
 
 
  Are we far, far away from a world of sustainable fashion?
 
 
  By having a little look at the carbon cost of the Met Gala the question asked is when will the annual celebration of gorgeous gowns promote ethical textile consumption?  
Read more
 
 
  #WornCarpet  
 
 
 
 
OpenAI tries to steal a march on Google
 
 
  OpenAI tries to steal a march on Google
 
 
  Prompt: Tell us about a sparkly, new advanced artificial intelligence model that has been launched by OpenAI to intensify the competition with Google and the other big tech players.  
Read more
 
 
  #ChatItOver  
 
 
 
 
A marketer's guide to inclusive content
 
 
  A marketer's guide to inclusive content
 
 
  Need an inclusive, comprehensive understanding of how climate change affects people globally? This piece is a one-stop shop on how to do better and create inclusive content.  
Read more
 
 
  #AffectingChange  
 
 
 
 
The impact of influencer marketing on Coachella
 
 
  The impact of influencer marketing on Coachella
 
 
  The buzz around Coachella is only now starting to quieten. But how did the festival re-ignite excitement without a dramatic rebrand? And why was Frank Ocean’s performance so underwhelming? 
Read more
 
 
  #UnderThe Influence  
 
 
 
 
   
 
    Thunking helps our clients' marketing work harder. If you're not already working with us, give us a shout to see if we can do the same for you.    
 
 
 
 
   
 
 
 
   
 
 
    Friend us on Facebook Follow us on Twitter Connect with us on Linkedin Follow us on Instagram Watch us on YouTube Pin us on Pinterest    
 
 
    Union House, 18 Inverleith Terrace, Edinburgh, EH3 5NS, +44 131 625 6000.
All content © 2022 The Union Advertising Agency Ltd. All rights reserved.