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In this month’s THUNK we explore the experiential dilemma: how can brands successfully engage consumers in the real world while being parsimonious with their carbon footprint? Our thought-piece does some environmentally-friendly digging. We also look at AI (again), inclusivity and influencers, while enjoying a beef wellington from Donald Russell. Get tore in.
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#KeepingItReal
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By Suzy Adam – Account Manager, Union Connect
How can events remain sustainable? Suzy explores the environmental effect of brand engagement and how AR/CGI, gamification and unique photo opportunities can heighten an experience while lowering its impact.
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“In the lead-up to the American election, the U.S. will premiere its third attempt of the popular British show 'Have I Got News for You'. Traditionally, panel shows haven't found much success in America, making this adaptation an intriguing experiment. It will be interesting to see if it achieves a decisive victory or suffers a disappointing defeat.”
Maddy Crowther, Account Manager, The Union
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Donald Russell is an iconic Scottish brand that has been delivering award-winning meat and fine foods to homes across the UK for 50 years. To mark this half-century, we created a campaign that celebrates Donald Russell’s pivotal role in the lives of their consumers. They are not just a provider of exceptional products, but a cherished companion at many significant life events.
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By having a little look at the carbon cost of the Met Gala the question asked is when will the annual celebration of gorgeous gowns promote ethical textile consumption?
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Prompt: Tell us about a sparkly, new advanced artificial intelligence model that has been launched by OpenAI to intensify the competition with Google and the other big tech players.
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Need an inclusive, comprehensive understanding of how climate change affects people globally? This piece is a one-stop shop on how to do better and create inclusive content.
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The buzz around Coachella is only now starting to quieten. But how did the festival re-ignite excitement without a dramatic rebrand? And why was Frank Ocean’s performance so underwhelming?
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Thunking helps our clients' marketing work harder. If you're not already working with us, give us a shout to see if we can do the same for you.
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