Aug
23

Our thunking

She’s a Barbie girl, in a PRy world

By Maddy Crowther, Senior Account Executive, The Union

Since the summer of 2022, Barbie Pink, now an official Pantone, has slowly been introduced to our social feeds, splashed across billboards and bus stops, and crept onto our supermarket […]

Read more >>
 

What we've been reading

 

Allez Le Bleus

Via Adweek Read more >>
 

IAB Europe’s AdEx Benchmark Report

Via IAB Europe Read more >>
 

£130m giveaway

Via The Guardian Read more >>
 

Aging workforce

Via CNBC Read more >>

Jun
23

Our thunking

Likability is dead

By Emily Thomas - Account Executive, The Union

A short history of cancel culture and how brands can avoid it Once upon a time it seemed humanising your brand was key to connecting to your customer. Take the […]

Read more >>
 

What we've been reading

 

The best and worst Xs

Via The Drum Read more >>
 

Edinburgh crowned UK’s most AI-ready city

Via Deadline News Read more >>
 

Ready for your QR code makeover?

Via Bitly Read more >>
 

Giving what you’ve got

Via Forbes Read more >>