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From high jumps to pay gaps, this month's THUNK explores how being mindful and considerate can make a big impact on your marketing strategy (it's certainly better than doing the opposite anyway).
We're also looking at inspiration from the silver screen, and how promoting inclusion can sometimes be a laughing matter.
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Have a look at how thoughtful marketing can make a big impact when you're empathetic and cognisant of the needs of your subscribers. Boilerplate holiday mail-outs are part and parcel of most email marketing strategies, but maybe it's time to put some more time into your email opt-outs instead.
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Deep Fakes and the Infocalypse by Nina Schick is a sobering read about technology in the wrong hands. ChatGPT and Midjourney may be shiny new toys but the Russians have been using AI to destabilise the West since the 1980s. And they're very very good at it.
Michael Hart, Creative Director, The Union
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