6
Nov

A FRESH APPROACH FROM BAXTERS

As part of the £1.5m marketing spend for Baxters new range of Fresh Soups, The Union has created a new 20″ television ad. The commercial first aired on 7 November and will continue throughout December, the key soup selling months.

1
May

UNION’S WORK FOR BAXTERS SCOOPS THREE AWARDS

The Union’s press campaign for Baxter’s fresh soup won top honours at The UK Roses in Manchester this month. The campaign won Best Consumer Press Campaign, Best Consumer Press Advertisement and Best National Press Advertisement. The Union also picked up three awards for its work on Fife Council (Best Radio Campaign), s1homes.com (Best Regional Press Advertisement) and Stortext (Best Business-to Business Direct Mail).

13
Oct

BAXTERS APPOINTS UNION TO ADVERTISING ACCOUNT

The Union has been appointed to handle the Baxters Soup account after a creative shoot-out against the biggest agency in the UK, AMV-BBDO. The premium soup business is still family owned an run from its base in Fochabers in Speyside.