The stars beckon

The Royal Scots Club is no ordinary members’ club: it is a living testament to history and a beacon of inclusivity. But, despite its unparalleled heritage and exceptional facilities, the Club has long been constrained by outdated perceptions. That needed to change.

At a time when trust in the energy sector was declining, we set out to reinforce ScottishPower’s leadership in sustainability, energy transformation, and social good. We had to do more than just tell their story – we had to make people feel it – with a campaign that captured both hearts and minds.

Our challenge was to cut through the hustle and bustle of everyday life: to entice people to the Zoo and Park as gateways to the natural world, empowering them to rediscover nature, learn about the challenges facing wildlife and see first-hand how RZSS is working to save animals from extinction.

With energy prices at an all-time high, trust in major suppliers was plummeting, compounded by a cost-of-living crisis. ScottishPower needed to take action with a bold, meaningful initiative that would challenge perceptions and make a tangible difference to people’s lives.

Advancements in technology have significantly increased the threat of child sex abuse and exploitation, with most of it occurring online. And although the means of engaging in child sexual abuse have evolved, attitudes haven’t. Many offenders think the anonymity of the internet prevents them from being caught.

We’re a nation of non-savers. Disinterested in putting enough away for our future, despite all the warnings. Time for a different approach. Harnessing AI to get people to take a closer look at how life ahead will look. A brand experience that shows their future in a brand new light.

This is the story of how ScottishPower transformed its public perception from a characterless corporate entity to a leader in green energy and customer satisfaction, through the creation and design of a friendly, green spokesperson – Bruce the Butterfly.

In order to make Bank of Scotland’s student account relevant to young Scots entering a new chapter of financial independence, we had to turn Mun and Dad’s bank into a student must-have. That meant making it relevant to their needs and demonstrating our digital capabilities with our app.

Domestive abuse can be physical, verbal, sexual, psychological or financial, which takes place within the context of a relationship. Last year there were 20,271 reported crimes of domestic abuse compared to 18,243 in 2023. We needed to defuse the misogynistic attitudes in young men that drive them to violent and abusive behaviour.

In order to make Bank of Scotland’s student account relevant to young Scots entering a new chapter of financial independence, we had to turn Mun and Dad’s bank into a student must-have. That meant making it relevant to their needs and demonstrating our digital capabilities with our app.

Planning for retirement isn’t top of the list when you’re young. But with a pensions crisis looming for our nation of under-savers, we needed to change the conversation. We did. With a smart, digital-first campaign that made pension conversations more accessible and meaningful for people.

We needed to get Bliss on everyone’s radar. To get noticed, get remembered and get picked by penny watching, pestered parents on their next shop. To do that we needed to give Bliss its own distinctive position, and cut through the very crowded snack market so we could catch the eye (and taste buds) of consumers and the big retail buyers alike.

To mark their 50th year Donald Russell wished to develop an integrated brand campaign that would resonate with existing and new audiences for years to come. Leading with AV, Paid Social, PPC and Press, this campaign had to connect with audiences and celebrate the brand’s heritage.

Advancements in technology have significantly increased the threat of child sex abuse and exploitation, with most of it occurring online. And although the means of engaging in child sexual abuse have evolved, attitudes haven’t. Many offenders think the anonymity of the internet prevents them from being caught.

With energy prices at an all-time high, trust in major suppliers was plummeting, compounded by a cost-of-living crisis. ScottishPower needed to take action with a bold, meaningful initiative that would challenge perceptions and make a tangible difference to people’s lives.