To the stars

Around one in four children in Scotland lives in poverty, and parents and carers desperately want to improve life for their children. Parent Club’s advertising campaign recognised the pressure that parents feel but importantly aimed to ease the load by navigating them to the Parent Club site to access simple, tailored and personalised support.

We helped the Police Investigations & Review Commissioner (PIRC) transform the level of customer service they give to the public through a user-centric approach to the design and build of their new website.

Union Connect collaborated with schuh and Vans to craft an exceptional brand experience. ‘THE schuh Off with Vans’ was a dynamic retro-themed challenge activation tailored to resonate the brand’s primary audience. At Forwards Festival, it took centre stage, delivering an unforgettable experience perfectly aligned with schuh’s core values, building brand awareness and sentiment.

Scotland’s adult social care sector is a lifeline for those with additional support needs. However, despite the sector’s vital role, it is continually threatened by high staff turnover. To help overcome these challenges, we developed a campaign shaped by new insight and designed to foster a more positive outlook.

We took on the challenge to get people to meaningfully engage with their pension. How? By harnessing the power of AI to create an innovative new tool to make taking the first step to building a more secure financial future enticingly simple: Pension Mirror.

Data Summit is the flagship conference hosted by The Data Lab to showcase Scotland’s leading role in the world of data and AI. In 2023 the theme for the conference was focused on the threats and strengths of AI. We created a conference identity that cut through, garnered attention and got people talking.

ZWS has an important task; to accelerate Scotland’s just transition to zero waste and a circular economy. But how could they maximise awareness whilst minimising impact? The answer lay with a digital communications project that would help them reach millions of citizens, whilst contributing to a decrease in their carbon usage.

Around one in four children in Scotland lives in poverty. Living in survival mode, Parents and carers feel overwhelmed. Parent Club’s advertising campaign recognised the pressure that parents feel but importantly aimed to ease the load by navigating them to the Parent Club site.

Union Connect collaborated with schuh and Vans to foster brand affinity, loyalty, and affection while highlighting the powerful alliance between the brands. ‘THE schuh Off with Vans’ was a dynamic retro-themed challenge activation tailored to resonate with Gen Z, the brand’s primary audience.

Scotland’s adult social care sector is a lifeline for those with additional support needs. However, despite the sector’s vital role, it is continually threatened by high staff turnover, an older workforce and unfavourable social commentary. To help overcome these challenges, we developed a campaign designed to reposition the narrative and foster a more positive outlook.

Most people have no idea what’s in their personal pension pot. Failing to take care of retirement savings in the present could force people into pension poverty in the future. We took on the challenge to get people to meaningfully engage with their pension.