Once again, The Marketing Society Star Awards created a spectacular event which has been lit up by our fantastic clients and amazing Unionites. We’re over the moon with all our entries and appreciate the astronomical effort that’s gone into creating so many star ideas across a cosmos of categories. Cast your gaze below to discover the work that shone the brightest.
Getting the nation back into donation
Getting the nation back into donation
2021 saw an all-time low for the Scottish blood donor base. As lockdowns eased, the demand for blood increased. Donors were reluctant to return to their old donation patterns and stocks were running low, urgent help was needed. After launching a successful campaign, we managed to drive a 57% increase in new donors across Scotland.
Why we had to stop the cost-of-living crisis from costing people their future
Why we had to stop the cost-of-living crisis from costing people their future
With rising food and fuel costs people desperately searched for ways that they could cut back and save money. We needed to remove pension contributions from their list of easy-to-cancel inessentials. We succeeded in making people see the value of their pension and continue to plan for their future.
Helping veterans to see a future despite sight loss
Helping veterans to see a future despite sight loss
Sight Scotland Veterans sought our help to encourage military veterans who are experiencing sight loss to seek support before they reach a crisis point. The campaign showcased a new way of thinking about sight loss which led to a record number of enquiries for the charity.
A helping hand. How a surgeon’s most important tool saved a hotel owned by surgeons
A helping hand. How a surgeon’s most important tool saved a hotel owned by surgeons
The pandemic flatlined the Ten Hill Place Hotel and when restrictions started easing, they needed to get back on their feet. Our campaign used the hotel’s affiliation with The Royal College of Surgeons of Edinburgh to revive guest numbers and revenue. A remedy that helped to exceed all targets.
How the South of Scotland became famous
How the South of Scotland became famous
Scotland is a truly desirable tourist destination, but regions like the iconic Highlands get more attention. The South of Scotland needed a way to put itself back on the map. This is how we made the South of Scotland famous with the help of a little robot.
Sweet Dreams. Sending families to sleep
Sweet Dreams. Sending families to sleep
The pandemic and numerous lockdowns forced Historic Environment Scotland to pull up the drawbridge to many of their properties. However, as spring came into full bloom in 2022 and restrictions were eased, it was time to raise the portcullis and welcome families back for historic days out.
Promoting teen mental health and wellbeing
Promoting teen mental health and wellbeing
While the pandemic may feel like it is over, the effects are still being felt. Teenage mental health and wellbeing is just one of the lasting issues. This campaign came at a critical juncture – one that would seriously impact the future wellbeing, prosperity, and health of the next generation.
Power to the People
Power to the People
Traffic Scotland, a service provided by Transport Scotland, is designed to make journeys on Scotland’s roads smoother and safer. It provides a huge database of vital information about road networks in a digestible format. It is in a unique position to provide a one-stop-shop traffic update service for drivers.
Supporting Scotland through the cost of living crisis
Supporting Scotland through the cost of living crisis
2022 saw a challenging mix of an ongoing pandemic, conflict in Ukraine, uncertainty over Brexit, and rising fuel and food prices. People in Scotland were feeling deflated and grappling with a cost of living crisis. This campaign galvanized people to seek help by addressing the worries of these uncertain times.
How the South of Scotland became famous
How the South of Scotland became famous
Scotland is a truly desirable tourist destination, but regions like the iconic Highlands get more attention. The South of Scotland needed a way to put itself back on the map. This is how we made the South of Scotland famous with the help of a little robot.
Getting the nation back into donation
Getting the nation back into donation
2021 saw an all-time low for the Scottish blood donor base. As lockdowns eased, the demand for blood increased. Donors were reluctant to return to their old donation patterns and stocks were running low, urgent help was needed. After launching a successful campaign, we managed to drive a 57% increase in new donors across Scotland.
Chairman's Award for First Time Entry
Champions of Equality, Diversity and Inclusion