Emerging out of the pandemic, we all looked forward to Christmas in 2021. Food poisoning was the last thing on anyone’s mind. So, the Union and FSS created a campaign to warn of the risks – one that would not only cut through the Christmas advertising clutter, but also the thick fog of public health messaging fatigue.

Playlist for Life is a small charity established to raise awareness of music’s alleviating effect on dementia. We helped them deliver one of their most impactful campaigns yet, built on a minor budget, focused on a major message: finding the person behind the diagnosis.

Living a violent lifestyle can result in a turbulent existence and at the most extreme: loss of life. We spoke directly to those who’d turned their lives around in order to understand this world. Allowing us to create a short, but highly impactful film for the SVRU, targeting young men.

Scotland needs more secondary teachers. But recruiting new teachers is not easy, especially during a pandemic. To re-energise interest we created an integrated campaign, tackling perceptions and showcasing teaching in its true light to drive potential applicants to our website to build the case for teaching.

Despite automatic enrolment, pension awareness and engagement is low for most employees in the UK. We put our heads together with Scottish Widows to deliver an ambitious virtual experience that brought tailored pensions education directly to employees in a way that suited them best, helping to place Scottish Widows front of mind.

There is a huge and ever-widening protection gap in the UK – a big disparity between the cover people needed and what they had in place. We helped Scottish Widows take advantage of this opportunity by educating financial advisers, and re-establishing their brand as a leading provider in the protection market. All through the power of a simple question.

The Scottish food and drink industry faced a massive challenge. The pandemic shut down Scotland’s tourism and hospitality sectors. And Brexit also caused turmoil. Scotland Food & Drink, working with The Union, led an industry response to these threats; through smart strategy they went above and beyond to champion a vital Scottish industry.

In a year when there was a lot of noise around climate change, we introduced genuinely new news to the people of Scotland. We showed that everything we buy has a carbon cost. And provided them with the simple and easy tips necessary to reduce their carbon footprint from consumption.

Scotland’s food and drink industry was hit particularly hard by the pandemic. In response, Scotland Food & Drink and the Scottish Government collaborated on a first of its kind consumer facing campaign that increased support for local producers; Scotland brings so much to the table.

Household recycling rates in Scotland had plateaued and with the disruption caused by the pervasive Covid-19, there was the potential for recycling habits to regress, putting a considerable dent in the nation’s sustainability goals. However, our campaign, with its unmissable central character and effortless online tool, would reinvigorate the nation’s recycling efforts.

Poverty is an issue that impacts on the youngest in society, having lifelong repercussions. At a time when financial hardship was really taking its toll, Social Security Scotland spoke to families and offered support through their Five Family Payments campaign. Making a difference to the most vulnerable in our society.

Young people in Scotland felt like their life was in limbo, but the Young Person’s Guarantee provided a guaranteed positive opportunity for the future.The Scottish Government and Union created a brand with young people that was diverse, inclusive and that truly understood them.

In mid-2021 international borders were finally opening up and travel was once again on the horizon. VisitScotland needed a campaign to put Scotland front of mind and aid in the recovery of the tourism industry. Scotland is Calling was launched globally highlighting everything the nation has to offer.

Living a violent lifestyle can result in a turbulent existence and at the most extreme: loss of life. We spoke directly to those who’d turned their lives around in order to understand this world. Allowing us to create a short, but highly impactful film for the SVRU, targeting young men.

Scotland needs more secondary teachers. But recruiting new teachers is not easy, especially during a pandemic. To re-energise interest we created an integrated campaign, tackling perceptions and showcasing teaching in its true light to drive potential applicants to our website to build the case for teaching.

As we emerged from the pandemic, and after two challenging years, we helped SNBTS put blood donation back on people’s Christmas lists. Not by wagging fingers, or guilt-tripping. But with an all-out positive message that cut through the festive noise.

When Covid restrictions forced Scottish Widows to rethink their highly successful face-to-face events for Pension Awareness Day, we helped them transform these into an engaging, ambitious and impactful virtual experience. Together we reached more customers than ever with pensions education that inspired them to start planning their future.

The Scottish food and drink industry faced a massive challenge. The pandemic shut down Scotland’s tourism and hospitality sectors. And Brexit also caused turmoil. Scotland Food & Drink, working with The Union, led an industry response to these threats; through smart strategy they went above and beyond to champion a vital Scottish industry.

Poverty is an issue that impacts on the youngest in society, having lifelong repercussions. At a time when financial hardship was really taking its toll, Social Security Scotland spoke to families and offered support through their Five Family Payments campaign. Making a difference to the most vulnerable in our society.

Young people in Scotland felt like their life was in limbo, but the Young Person’s Guarantee provided a guaranteed positive opportunity for the future.The Scottish Government and Union created a brand with young people that was diverse, inclusive and that truly understood them.

Sometimes, less is more. Through clever analytics, Union Data devised a strategy to save a 30 year old direct mail fundraising programme for Worldwide Cancer Research. By personalising contact frequency to individual supporter behaviour and contacting people less, we not only saved costs and reduced CO2 emissions, we managed to drive donations up.

In a year when there was a lot of noise around climate change, we introduced genuinely new news to the people of Scotland. We showed that everything we buy has a carbon cost. And provided them with the simple and easy tips necessary to reduce their carbon footprint from consumption.

Household recycling rates in Scotland had plateaued and with the disruption caused by the pervasive Covid-19, there was the potential for recycling habits to regress, putting a considerable dent in the nation’s sustainability goals. However, our campaign, with its unmissable central character and effortless online tool, would reinvigorate the nation’s recycling efforts.