The Marketing Society Star Awards were once again lit up by our fantastic clients and amazing team. So, a big thank you for all the hard work that’s gone into creating so many great ideas across so many different categories. It was another difficult year, but we all absolutely smashed it. Check out the winning work below.
Parents’ worlds were turned upside down in 2020.
Parents’ worlds were turned upside down in 2020.
This is the passionate tale of how Parent Club sensitively and skilfully supported families in their time of need, thanks to an effective digital strategy. Despite being an extraordinary challenge in extraordinary times, the results were the best in Parent Club’s history.
Over one million unpaid carers across Scotland selflessly look after a loved one due to illness.
Over one million unpaid carers across Scotland selflessly look after a loved one due to illness.
We needed to remind these individuals that the Scottish Government Carers’ Charter offers support for them and that to care for others they also need to care for themselves. We did this by unearthing the unspoken truth and devised a creative solution that triggered a profound emotional response.
Periods. Does the very word bring on a hot flush?
Periods. Does the very word bring on a hot flush?
In a bid to reduce poverty and gender inequality, the Scottish Government committed to providing free period products. Making products available was a huge step forward but if people are too embarrassed to ask for them, a problem remains. To start to tackle inequality, we needed to tackle the social embarrassment. We developed a campaign that started a conversation.
Scotland’s new approach to suicide prevention needs all of us.
Scotland’s new approach to suicide prevention needs all of us.
Scotland’s new approach to suicide prevention needs all of us. Which is why SAMH and NHS Scotland have come to the Union in 2019 to develop a new brand for a social movement against suicide. Speaking to the most at-risk groups, but also raising awareness in the general population, and lead by the newly formed NSPLG, the new identity and website are encouraging everyone to stand together and start talking about suicide.
As lockdown restrictions eased at the start of summer, instances of littering increased.
As lockdown restrictions eased at the start of summer, instances of littering increased.
Turning to behavioural science for insight, we developed a positive message rooted in personal responsibility for our shared spaces, re-establishing positive sentiment towards our impact on the environment; and triggering a measured reduction in the amount of litter tarnishing our beautiful home.
Developing a new brand framework and identity for the future.
Developing a new brand framework and identity for the future.
And because of this, they wanted to undertake an in-depth analysis and bring to life what sets them apart and help tell their story better to clients, prospects, staff and other audiences. We listened and learned through a collaborative development process and delivered a brand framework, new identity, brand film and various other assets to act as their compass for the future.
Developing a new brand framework and identity for the future.
Developing a new brand framework and identity for the future.
And because of this, they wanted to undertake an in-depth analysis and bring to life what sets them apart and help tell their story better to clients, prospects, staff and other audiences. We listened and learned through a collaborative development process and delivered a brand framework, new identity, brand film and various other assets to act as their compass for the future.
Star Agency of the Year
Star Agency of the Year
Rising Agency Star
Rising Agency Star
Lyndsay is an ambitious Account Director driven by delivering results for her clients, agency and team. She works on high profile campaigns for Scottish Government, Zero Waste Scotland, Scotland Food & Drink and Scotland Starts Here. Before joining The Union she worked in Digital Strategy and SEO for five years, working on global accounts such as BBC, Expedia, Saga, Tesco PLC, Tesco Bank and William Grant & Sons (Hendricks, Glenfiddich). She is 100% our star.
Rising Creative Star
Rising Creative Star
Emily is a talented, single-minded creative with a maturity and skillset that belies her years. She is both a designer and art director – an a brilliant teammate. Despite the many challenges of the last year she has developed her best work – her identity for the new suicide awareness brand, United to Prevent Suicide, emerge victorious from rigorous testing, developing a striking look for the teacher recruitment campaign for the Scottish Government, and a bold and powerful campaign for The National Library of Scotland. She really is a HUGE rising star.
Inspirational Agency Leader
Inspirational Agency Leader
Michael has over 20 years experience as a copywriter and Creative Director and leads a team of creatives across advertising, design, web, experiential and digital. He holds a holistic view across all outputs ensuring the agency is giving the best creative solution, no matter what the discipline. The recruits he’s mentored now work in ten different creative agencies, in Scotland and further afield, which a testament to his leadership and guidance. He’s multi-talented – a playwright, film director, commercials director, cartoonist, author, and an architect!
Client of the Year
Inspirational Marketing Leader of the Year
Chairman's Award for First Time Entry
Champions of Equality, Diversity and InclusionEquality and Inclusion