Scotland needs nurses. But we aren’t recruiting enough to keep up with demand. A marketing campaign asking school leavers, ‘What did you do today?’ and encouraging them to consider degrees in nursing and healthcare, led to a 13% increase in nursing/midwifery applicants. A significant step to a healthier Scotland.

Against the backdrop of growing concern around stigma and stereotypes, Children’s Hearings Scotland wanted to change their approach to recruitment. Through extensive research, innovative stakeholder engagement and collaboration between client and agency, we pulled it off. Despite less time and budget, the new campaign delivered 250% more applications than forecasted.

Against the backdrop of growing concern around stigma and stereotypes, Children’s Hearings Scotland wanted to change their approach to recruitment. Through extensive research, innovative stakeholder engagement and collaboration between client and agency, we pulled it off. Despite less time and budget, the new campaign delivered 250% more applications than forecasted.

A partnership between Scotland’s leading independent furniture brand and a leading professional rugby team, Glasgow Warriors, may not immediately seem like a logical match. This story tells how Sterling used sponsorship to build brand engagement and awareness in Glasgow. By exploiting the opportunities available, together with amusing and imaginative video content, the brand saw a significant sales uplift for its key Glasgow store.

Scotland needs nurses. But we aren’t recruiting enough. Scottish Government, in collaboration with four Edinburgh agencies, combined to develop an integrated marketing campaign asking school leavers, ‘What did you do today?’. Across multiple channels we encouraged students to consider degrees in nursing and healthcare, leading to a 13% increase in nursing / midwifery applicants.

As part of Zero Waste Scotland’s mission to change the behaviour of a throwaway society, they approached The Union to promote ‘plastic-free periods’. Through extensive research and collaboration a conversation was started and #TrialPeriod was born with 55% of people having made the switch to reusable period products.

A partnership between Scotland’s leading independent furniture brand and a leading professional rugby team, Glasgow Warriors, may not immediately seem like a logical match. This story tells how Sterling used sponsorship to build brand engagement and awareness in Glasgow. By exploiting the opportunities available, together with amusing and imaginative video content, the brand saw a significant sales uplift for its key Glasgow store.

In 2019 The National Library of Scotland appointed The Union to promote their annual exhibition – this year celebrating the Scottish Enlightenment. With a mere initial £5k agency budget, and a very competitive tourism and culture market, the campaign was here to shock Edinburgh. The utterly flabbergasted portraits attracted 54% more visitors than previous exhibitions and achieved breakthrough to a new, younger target audience.

For too long the Scottish Borders and Midlothian have been overlooked by visitors all too eager to head north to the Highlands. The Union and MBTAG gave the region a fresh identity and with a robust digital strategy, put this region on the map and increased engagement by 300%.