#ScotlandIsNow
#ScotlandIsNow
How a small nation delivered on big ambition, through digital innovation and mobilising online advocacy, with VisitScotland directly attributing accommodation bookings to the value of £400kto referrals through ScotlandIsNow.
Go further
Go further
How content got Mexicans to travel further for energy education with a highly successful international campaign that delivered an outstanding ROI of £4.51:1 in year one alone.
Shining a light on care in Scotland
Shining a light on care in Scotland
How the National Confidential Forum and The Union brought the topic of care out of the dark and into the light, helping enquiries to increase 278% YOY in the first burst of the campaign.
Tackling the nationwide ‘protection gap’ problem
Tackling the nationwide ‘protection gap’ problem
How we helped financial advisors seize an untapped opportunity to move a transactional protections conversation to a personal one and spread the word about the practical and emotional value of income protection.
Say no to upsizing!
Say no to upsizing!
How a humorous campaign helped highlight Scotland’s obesity crisis, with 68% of our audience saying the campaign motivated them to take positive action.
Hunting for monster sales online
Hunting for monster sales online
How a new e-commerce website delivered a monstrously large sales increase for Loch Ness’ leading cruise and tours operator with online revenues up a delightfully scary 37%.
#ScotlandIsNow
#ScotlandIsNow
How a small nation delivered on big ambitions to firmly position Scotland as a dynamic, innovative and inclusive country. Over the launch period alone, the website received a staggering half million pageviews.
How little Len beat the big beasts
How little Len beat the big beasts
A David and Goliath tale of how a local Scottish business beat off the big boys with a change of strategy and innovative creative, leading to conversions, sales and square footage leased to all increase significantly.
Say no to upsizing!
Say no to upsizing!
How we created a campaign that brought upselling tactics to the forefront of consumers’ minds, and motivated 29% of our audience to say ‘no to an upsizing offer’ after seeing the campaign.
Making a better Scotland begins with shining a light
Making a better Scotland begins with shining a light
How we convinced care-experienced people that the National Confidential Forum wouldn’t be another let down and their words could help make change happen. In turn, helping enquiries to increase 278% YOY.
Hunting for monster sales online
Hunting for monster sales online
How a new, user-centred website made booking a cruise on Scotland’s most famous loch plain sailing and led to e-commerce revenues increasing by a legendary 37%.
Go further
Go further
How glowing creative and Aberdeen’s bright lights lured Mexico’s bright minds toScotland and delivered a fantastic ROI of £4.51:1 in year one alone.
Inspirational Agency Leader of the Year
Inspirational Agency Leader of the Year
After a few years at a BTL agency working on Highland Spring, Warburtons and Reebok projects, I joined The Union as an Account Manager and worked my way up to Client Services Director. Key accounts have been Scottish Government, Quality Meat Scotland, Food Standards Scotland and VisitScotland. I love seeing ideas come to life, especially ideas that help change peoples’ lives for the better. My favourite bit of the job: working with fun, talented, passionate people.
Rising Agency Star
Rising Agency Star
Since joining Union Digital in 2016, I have been the account manager for many clients, including the Scottish Government, Zero Waste Scotland and NHS Scotland. The best bit of my job is getting to know everything about my client campaigns and projects. I even had a baby after I started working with Parent Club.
Rising Creative Star
Rising Creative Star
Since moving to Edinburgh from Belfast 5 years ago for a Master’s degree in Creative Advertising, I’ve been lucky enough to work on some brave clients such as Tenpin, TUI, Expedia, Stoats and Scottish Widows. I’ve been at Union Direct since 2017 where I get to craft copy, come up with big ideas and grow my passion for workplace wellbeing as a mental health first aider and a NABS ambassador.
Rising Creative Star
Rising Creative Star
I’m an ad creative – the copywriter type. I returned to The Union in 2017 after dipping a toe into Manchester and London. Here, I come up with all sorts of campaign ideas. And write more emails than you can shake an @ at. When not doing ad stuff, I enjoy baking cinnamon rolls. Then eating them.
Star Agency of the Year
Star Agency of the Year
Chairman's Award for First Time Entry
Chairman's Award for First Time Entry
Chairman's Award for Small to Medium Sized Enterprise
Chairman's Award for Small to Medium Sized Enterprise
Inspirational Marketing Leader of the Year
Inspirational Marketing Leader of the Year
