Work that sparkles

We worked with Caledonian Brewery to develop Adventure Awaits, a bold and exciting new brand platform that served up something special for customers. Caledonian recorded an increase in sales volume of 11% against a market in decline and changed perceptions of their brand in the highly competitive world of craft beer.

How a new communications strategy is helping match the supply of blood to demand, saving lives and money in Scotland.

Low brand awareness and growing competition meant Len’s Self Storage wasn’t attracting enough customers in Glasgow. Our playful #lenspace campaign showed Glaswegians we had space for the things that mattered to them. We grew Glasgow enquiries and made 2016 one of Len’s best years in a decade.

There is a summer spike in food poisoning due to undercooked chicken. Food Standards Scotland wanted a campaign to tackle this head on. A dry topic needed a bold idea: our memorably irritating Pink Chicken character was born. 74% of campaign recognisers undertook behaviour change as a result.

Increased demand for travel videos meant VisitScotland had to deliver high quality, authentic Scottish content to compete. We created twelve intimate mini-documentaries, starring the people of Scotland, which we adapted for digital platforms globally. Total views surpassed 62.6m and our hashtag trended #2 in the UK and #20 worldwide.

Increased competition meant VisitScotland needed a bold solution to capitalise on global tourism growth. Our integrated Spirit of Scotland campaign put real Scots at its heart, showcasing #ScotSpirit and galvanising support from Scots. VisitScotland saw an increase in international visitors, including the largest number of US visitors since 2006.

Increased competition meant VisitScotland needed a bold solution to capitalise on global tourism growth. Our integrated Spirit of Scotland campaign put real Scots at its heart, showcasing #ScotSpirit and galvanising support from Scots. VisitScotland saw an increase in international visitors, including the largest number of US visitors since 2006.

With Scotland facing an obesity crisis Food Standards Scotland asked us to help motivate parents to cut back on the treats. Clear strategy and honest insights informed a campaign which encouraged one-third of our audience to act, saving an anticipated £9.5million to Scotland’s economy over 5 years.

Simon Howie wanted to own Burns Night and asked us to develop a social media led campaign to attract a younger audience outwith Scotland to secure their position as the chieftain of the puddin’ race! We smashed all targets and improved sales in every supermarket listing across the UK.

In our digital world, there’s still a large proportion of the population not accessing the benefits of being online. We were challenged to convert the online rejectors and switch them on via national events. Our roadshow reached 36,000+ audience members encouraging a 47% shift in those accessing the internet.

We worked with Caledonian Brewery to develop Adventure Awaits, a bold and exciting new brand platform that served up something special for customers. Caledonian recorded an increase in sales volume of 11% against a market in decline and changed perceptions of their brand in the highly competitive world of craft beer.

Seven Conversations. Or, how Scottish Widows is using a new communications programme to get Britain talking about, and saving more for, retirement.

With Scotland facing an obesity crisis Food Standards Scotland asked us to help motivate parents to cut back on the treats. Clear strategy and honest insights informed a campaign which encouraged one-third of our audience to act, saving an anticipated £9.5million to Scotland’s economy over 5 years.

Despite achieving phenomenal growth Skyscanner was experiencing recruitment challenges. They had to add tech appeal. Together we built an employer brand to connect with hard-to-reach talent: Code Voyagers. The global engineering community embraced it, contributing to a 325% YoY increase in successful hires.

The Scottish Youth Hostels Association’s ‘No-Frills Thrill Seekers’ campaign appealed to a new, younger generation of traveller, resulting in year-on-year website bookings increasing by +£20,865 during the 60-day campaign period. Further significant booking increases were seen in the three-month and six-month periods following the campaign.

There is a summer spike in food poisoning due to undercooked chicken. Food Standards Scotland wanted a campaign to tackle this head on. A dry topic needed a bold idea: our memorably irritating Pink Chicken character was born. 74% of campaign recognisers undertook behaviour change as a result.

Miller Homes’ national ‘Taken care of’ campaign underpinned one of the firm’s most successful years in the housing market. It set an effective brand message and tone, which enabled consistency as well as flexibility across all of their channels, regions and audiences.

We worked with Caledonian Brewery to develop Adventure Awaits, a bold and exciting new brand platform that served up something special for customers. Caledonian recorded an increase in sales volume of 11% against a market in decline and changed perceptions of their brand in the highly competitive world of craft beer.