Stand out from the crowd. That’s what Jura whisky needed to do in 2013. No small feat when you’re bottle to bottle with big names on the supermarket shelf. Luckily, it’s not every day a distillery goes bust, reopens against the odds, and rebuilds an island. So we told this story. With beautiful animation. And an authentic voice. Filling glasses around the world. Increasing sales by 52%. And firmly placing Jura in a world of its own.