Miller Homes

The Union has been working with Miller Homes since 1997, helping with marketing across all channels for the award-wining house builder across all sales regions in the UK. During this time there have been huge changes in both consumer behaviour and in marketing methods and channels. We’ve worked with Miller Homes through both our Edinburgh and Leeds offices to evolve more efficient and effective media channels, and at the same time helped develop a more accountable approach to marketing spend. Today we develop advertising, outdoor, direct mail, Facebook and social media campaigns as well  as analysis of data and consumer insights. The agency has the responsibility for the implementation of brand guidelines to ensure Miller is portrayed as the quality house builder in the market. One of our longest standing relationships, based on a commitment to service and quality.