Brand Identity & Integrated Campaign

When we were asked to rebrand Len Lothian, we didn’t pick a new typeface and choose a colour. We thought about who they are from the bottom up. A business that’s been in the family for over 50 years means that storage runs in their blood. Our new platform touched everything from their logo to their buildings, uniforms and website, and was underpinned by the line – ‘Len’s Self Storage. Born to store.’