Baxters Fresh Soup

For over ten years The Union worked with the Baxters Food Group, helping to market the famous Scottish family business’ range of soup, sauce and pickle products. During this time Baxters’ market share of the ambient soup market grew from 6% up to over 20% – and much of The Union’s advertising across TV, print, outdoor and radio was recognised as creatively excellent. Campaigns also picked up marketing effectiveness awards.