As demand for services grows and financial pressures began to impact, a new approach to the way the City of Edinburgh Council interacts with its residents was needed. ‘Save Time. Do it Online’ was created to shift residents from direct to online Council contact. It increased online traffic by 31% and had a 6:1 ROI.
Nearly two-thirds of adults and a third of children in Scotland are overweight or obese. Clearly this issue can be left unchallenged no longer. Our diet and our children’s health are just too important. This fully integrated campaign broke down the barriers and gave people the support and inspiration to make a change, instead of just telling them to be more healthy.
Christmas is a wonderful time of year. But to say things can get a bit hectic would be putting it mildly. With extended families, overcrowded kitchens and cooking unfamiliar food to contend with, contracting food poisoning is much higher. We were tasked with keeping everyone safe over Christmas. Needless to say, our campaign had all the trimmings.
Len Lothian U-Store, an Edinburgh-based family storage business, needed a dynamic new marketing campaign with a digital focus to reinvigorate activity following the recession. We duly delivered. The new brand identity and website resulted in a customer increase of 35% and led to the best year in business for a decade.
Though millions enjoy the iconic landscapes looked after by the National Trust for Scotland, few realise the backbreaking work that goes into maintaining the 400 mile long network of mountain paths. By focusing on a shared love of Scotland’s great outdoors, we created an innovative social media idea allowing supporters to spread the love and play an active role in the campaign.
With ScotRail, life (and lots of great travel incentives) begin at 50. Our simple promotional campaign, founded upon customer insight, helped bring low-cost rail travel to Scotland’s over-50s and led to a 150% increase in sales targets.
Scotland’s Digital Technologies sector is booming, but there is a huge shortfall in qualified candidates. Skills Development Scotland (SDS) tasked us to develop a new initiative to address this. One that would guide, attract and nurture the nation’s workforce into embracing the digital world. And leave them with the firm conviction that anything is possible.
As demand for services grows and financial pressures began to impact, a new approach to the way the City of Edinburgh Council interacts with its residents was needed. ‘Save Time. Do it Online’ was created to shift residents from direct to online Council contact. It increased online traffic by 31% and had a 6:1 ROI.
In 2015 Surgeons’ Hall Museums underwent its first refurbishment since 1908. Our challenge was to create a launch campaign that was in keeping with the Museums’ aim to capture and inspire the imagination of every visitor. It needed to be educational, reverential and even a little bit shocking.
VisitScotland needed an innovative approach to tourism marketing to break down misconceptions and inspire action. The strategy was simple: drive new visitors and converts online, thereby making them one step closer to booking a short break in Scotland. Brilliantly simple and effective.
Scotland’s Digital Technologies sector is booming, but there is a huge shortfall in qualified candidates. Skills Development Scotland (SDS) tasked us to develop a new initiative to address this. One that would guide, attract and nurture the nation’s workforce into embracing the digital world. And leave them with the firm conviction that anything is possible.
Len Lothian U-Store, an Edinburgh-based family storage business, needed a dynamic new marketing campaign with a digital focus to reinvigorate activity following the recession. We duly delivered. The new brand identity and website resulted in a customer increase of 35% and led to the best year in business for a decade.
Christmas is a wonderful time of year. But to say things can get a bit hectic would be putting it mildly. With extended families, overcrowded kitchens and cooking unfamiliar food to contend with, contracting food poisoning is much higher. We were tasked with keeping everyone safe over Christmas. Needless to say, our campaign had all the trimmings.
In 2015 Surgeons’ Hall Museums underwent its first refurbishment since 1908. Our challenge was to create a launch campaign that was in keeping with the Museums’ aim to capture and inspire the imagination of every visitor. It needed to be educational, reverential and even a little bit shocking.
VisitScotland needed an innovative approach to tourism marketing to break down misconceptions and inspire action. The strategy was simple: drive new visitors and converts online, thereby making them one step closer to booking a short break in Scotland. Brilliantly simple and effective.
Chairman’s Award for First Time Entrant
Chairman’s Award for First Time Entrant
Chairman’s Award for SME